The Advantages And Disadvantages Of Groupon For Dental Marketing And Patient Acquisition

This type of marketing is complex and the success depends on both short term and long term factors and the needs of the local dental office. If a practice wishes to attract patients for general dentistry, offering a discount on a cleaning appointment for example is an option. If a practice wishes to attract patients for general dentistry, offering a discount on a cleaning appointment for example is an option. Practices would then hope that new patients register with the practice and return for check ups and treatment. This can attract new patients and be successful if they return and also bring other family members for example. This low cost approach has a high chance of success. Some practices will also offer a discount teeth whitening treatment.

For higher cost treatments, success can be more variable. This includes dental implants and Invisalign or other clear braces alternatives. For dentists Groupon can be mixed in terms of results for high ticket treatments. Additionally patients looking for discounts may have high expectations and may not become long term patients.

The best way to attract patients using Groupon is to list low cost treatments with a discount in the hope of attracting long term patients who will stay with the practice. To attract patients for more expensive treatments, deals and discount sites do not always work well. This is a high competition initiative and price is the main variable customers are looking at. Most customers will be looking for the best dentist in the area for a specific treatment, therefore deals based marketing may not be the best strategy in this respect.

The best approach is to build a solid patient base and to boost this through deals marketing if required. Reputation marketing on the other hand is far more effective at attracting patients for more expensive treatments. Patients will also help to increase a practice reputation, since if they are happy with their treatment and experience, they will tell friends, family and colleagues about the practice which will lead to new patients being attracted.

Dentists can also talk to other dentists about their experience with deals based marketing to talk numbers and acceptance rates for treatment. Dentists should avoid being locked in on a discount deal which does not deliver patients and results in lost revenue. An informed decision will lead to the best possible outcome for new marketing initiatives.

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The Use Of Before And After Images In Dental Marketing

The best practices like DFW build up large galleries of before and after images covering their full range of dental treatments. This means that patients can see images relating to their concern and actual results for other similar patients.

For example orthodontic patients would want to see before and after images which show the transformation of a patients smile where they have similar concerns. For example overcrowded teeth, crooked teeth, gaps or bite issues. This will give them confidence in their decision and motivation to go ahead with treatment and to follow through on their treatment plan.

Patients who want All on 4 treatment will want to read about how patients have transformed their smile and confidence and can eat all of their favourite foods again. Where as patients who want to have a whiter smile will want to see shade charts and before and after images showing tooth whitening treatments.

A full before and after smile gallery is an asset which will be owned by the practice, as are patient reviews. These are invaluable marketing tools and combined will attract many patients to the practice.

Before and after images should be professionally made and categorised by concern and treatment. The images should then be printed and displayed in the practice waiting room and on the company website. This will allow potential patients to see the images and contact the practice for a consultation.

Images can also be made into explainer videos, blog posts and articles, and can also be shared on social media for added visibility. Images should always have permission granted for use by patients, with release forms prepared and signed. These should then be filed and kept for records by the practice. Images should be anonymous unless otherwise agreed by the patient, in which case the image can be of the patients face. Without the use of before and after images, patients will search online and are likely to choose a practice which has a good range of images, as patients want to see what is possible for them. Digital simulation technology which allows patients to preview their new smile is also invaluable for patients and dentists alike. These marketing assets should be planned, built, maintained and used by the dental practice to attract more patients and serve patients better.

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How To Choose The Best Toothpaste – By Dentists For Patients

Quality and This is then reviewed according to assessment criteria. You can be safe in the knowledge that products carrying the seal are effective and will help you maintain and improve your dental health and your family dental health. Your dental expert may be able to provide samples. To earn the seal of approval manufacturers must be able to demonstrate the amount of fluoride contained, the release per minute and the absorption in both normal and weakened tooth enamel.

What should a toothpaste actually do? toothpaste is known as an over the counter dentifrice product which is a French word meaning an abrasive gel substance which delivers anticaries to the teeth. Anticaries being defined as a drug which helps prevent cavities - decay or caries. Toothpaste can also be in the form of gel, paste or powder.

What is in a typical toothpaste? typical products contain both active and inactive ingredients. These can be to improve oral health, such as fluoride which is a mineral that actively prevents tooth decay through making tooth enamel stronger. Active ingredients can include anticaries ingredients such as fluoride in the form of sodium monofluorophosphate, sodium fluoride and stannous fluoride. Fluoride actually re-mineralizes tooth enamel. Anti-sensitivity agents can also be included to help decrease the sensitivity of teeth. Anti-microbial ingredients such as stannous fluoride and triclosan effectively work to reduce gingivitis. And pyrophosphates, tricolsan and zinc citrate can reduce the build up tartar (calculus).

Other ingredients can include abrasives for cleaning and stain removal - such as abrasives and enzymes, calcium carbonate and other ingredients. Detergents are used to create a foaming affection to help remove plaque and make the brushing experience more pleasant. Flavouring ingredients and zero calorie sweeteners may be used to enhance the taste, sugar is not allowed as an ingredient. Humectants can be used to maintain moisture and prevent water loss in the toothpaste. Thickening agents and binders are used to form a paste and stabilise the product formula.

Allergies and irritations - some ingredients can cause allergies but it is likely most patients are able to find a favourite brand or alternatives that work well for them. Some essential oils can cause irritation, including spearmint and peppermint which are used for the freshness of scent.

Choosing toothpaste for your child - choosing a brand with fluoride is the most effective decision when choosing a toothpaste product. These will be specially formulated for children in age group categories. The recommended amounts to use when brushing are the size of a grain of rice from the first tooth coming through until the age of 3, then a pea sized amount between the ages of 3 and 6.

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Sedation Dentistry: What, Why, And How?

General A patient given a general anesthesia is completely asleep during the entire process. Most of the time general anesthesia is administered through injection and/or face mask. General anesthesia is only recommended to patients with severe dental phobia, and those with high tolerance for sedative.

Oral Sedation

Oral Sedation is done by letting the patient drink a pill or liquid sedative. Unlike, general anesthesia, oral sedation does not put the patient to sleep. It only calms down the patient enough to undergo the dental procedure. Oral sedation is sometimes done in combination with inhalation of nitrous oxide.

IV Sedation

IV sedation, similar to oral sedation, does not put the patient asleep, rather it only has calming effects. The only difference between the two methods is the manner by which the sedative is administered. While oral sedation is done through oral intake of sedative, IV sedation, on the other hand, is done by directly injecting the sedative to the patient's vein. The syringe containing the sedative is injected either in the patient's arm, or in the back of the hand. The sedating effect is felt faster by the patients using this method than those using oral sedation. Moreover, throughout the dental procedure, the patient's pulse and oxygen level will be monitored. A patient who has undergone IV sedation might have to take some time in the office before leaving to make sure that the sedative has completely worn off.

Nitrous Oxide

Nitrous Oxide, also known as laughing gas, is the most common method of dental sedation. The gas is simply inhaled by the patient to reduce anxiety before and during the dental procedure. The patient will remain conscious, and be able to respond to questions. Some patients may experience a slight tingling sensation on their arms and legs.

Through the help of modern technology in the field of medicine, it is now possible to undergo a dental procedure, or even a dental surgery without feeling any pain.

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What Is Oral And Maxillofacial Surgery?

Oral and maxillofacial surgery is a specialized field bridging medicine and dentistry. It seeks to diagnose and address medical conditions that affect the neck, face, jaws and mouth. These diseases include impacted teeth, temporomandibular joint disorders, tumors and cysts of the jaws, cancers affecting the head and It seeks to diagnose and address medical conditions that affect the neck, face, jaws and mouth. These diseases include impacted teeth, temporomandibular joint disorders, tumors and cysts of the jaws, cancers affecting the head and neck, facial pain, facial disproportion, salivary gland diseases, and mouth infections and ulcers.

An oral or a maxillofacial surgeon does not just remove teeth. They are trained in both dentistry and medicine to do various complex procedures ranging from complicated tooth extractions, to bone grafts, and treatment of cleft palate and mouth cancers.

Oral and maxillofacial surgery includes cosmetic and surgical procedures conducted to correct problems with the neck, jaws, mouth and facial structures. It includes correction of cleft palates, as well as rebuilding foreheads, cheeks, jaws, noses, and eye sockets damaged in accidents. It also includes removing wisdom teeth and tumors and cysts found in the jaws, doing dental implants and bone grafts to improve facial appearance, and cosmetic surgery, both elective and reconstructive in nature.

Oral and maxillofacial surgery requires extensive education and training. An oral and maxillofacial surgeon is a graduate of an accredited dental university. They have completed between four to seven years of intensive medical and surgical training through a hospital-based residency program. The broad intensive training prepares them to do an extensive range of complex oral and maxillofacial surgical operations effectively.

What are the procedures that an oral and maxillofacial surgeon usually do?

- Teeth extraction

An oral and maxillofacial surgeon removes not only broken down teeth, but also those that are difficult to remove, particularly impacted wisdom teeth.

- Jaw surgery or orthognathic surgery

Orthognathic surgery helps in addressing problems with the temporomandibular jaw joint, as well as other jaw problems. The surgeon realigns the jaws, and sometimes does orthodontic braces as well as part of the solution.

- Surgeries to correct birth defects

An oral surgeon helps children born with cleft palate and cleft lip by doing reconstructive surgery.

- Facial reconstruction

An individual whose looks are damaged by an accident usually goes to an oral and maxillofacial surgeon for facial rehabilitation.

- Dental implants

An oral surgeon may do the surgical part of an implant. A prosthodontist or dentist will usually take care of putting on the crown.

Other procedures that an oral and maxillofacial surgeon can do are removal of benign cysts and tumors, removal of cancerous growths located in the head, mouth, or neck, rhinoplasty and other cosmetic procedures involving the neck, mouth and jaw, treatment of facial blemishes through laser surgery and treatment of sleep apnea.

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Treatments For Gum Disease

In some cases of gum disease, non-surgical procedures such as scaling and root planing would be enough to curb the progress of the disease. However, in cases where the tissues that surround the teeth are unhealthy, and can no longer be repaired by non-surgical procedures, surgical gum treatments may be required. However, in cases where the tissues that surround the teeth are unhealthy, and can no longer be repaired by non-surgical procedures, surgical gum treatments may be required.

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Reasons To Have A Dental Cleaning

You control your intake of sugar-rich pastries, and starchy breads. You make sure that you have sufficient fluoride to strengthen your teeth. Why do you still have to go to the dentist for checkups and dental cleaning? Here are some of the top reasons:

1. Prevents cancer

When you visit your dentist for your regular check up and cleaning, he also does some tests to screen you for oral cancer. These tests make early diagnosis possible, thereby increasing your chances of survival.

2. Prevents gum disease

Gum disease infects the bone and gum tissues that prop up your teeth, and keep them in place. The disease can lead to tooth loss. However, if your dentist is able to diagnose gum disease during its onset (gingivitis), he can treat it immediately, and reverse its effects.

If you do not visit your dentist regularly, you may not be able to tell that you have gum disease. The disease can progress, and become more severe (periodontitis), a stage where the disease becomes more difficult to treat.

3. Prevents dental caries

Plaque, the whitish film of bacteria that accumulate on your teeth, is the number one cause of dental caries. It manufactures acids that eat at the tooth enamel, producing cavities. Your dentist can clean your teeth intensively through scaling or root planing to remove even the most stubborn form of plaque.

4. Make your smile bright

Do you drink tea or coffee regularly? Do you smoke? Substances like tea, coffee, tobacco, and nicotine promote tooth discoloration. Your dentist can remove deep and obstinate stains so that you have whiter teeth and a brighter smile.

5. Make your breath clean and fresh

You prevent halitosis or bad breath by taking good care of your teeth. When you get your teeth professionally cleaned by your dentist, you get a deeper clean and a fresher, sweeter-smelling breath.

6. Maintain general sense of well-being

Research shows that having healthy and problem-free teeth adds to your general state of wellness. Moreover, dental cleaning tends to bring down your risk for health conditions, like stroke and heart disease. Your dentist can also use a routine dental exam to detect the initial stages of many diseases that, when not detected early enough, may become life-threatening.

7. Save money

Many dental health insurance plans require low or even no coinsurance or copayments for oral checkups and dental cleaning. When you go for regular dental visits and cleaning twice a year, you safeguard your teeth and gums from decay. You circumvent the need for complicated and expensive dental treatments. In the long run, you stand to save money.

8. Identify dental problems for early treatment

If you get dental cleaning every six months or so, your dentist can identify signs of problems early on. He can treat these problems right away before they become worse. If you fail to make regular visits to your dentist, these problems may escalate without your knowledge. When you start to feel severe pain and have no choice but to consult with your dentist, he may not be able to repair the damage through the use of simple interventions. He may not have any option but to do serious and expensive procedures like do a root canal, cut your gums open, or remove your teeth.

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